Google Tag Manger GTM 增强型电商dataLayer变量整理

以下整理了GTM dataLayer的增强型电商的变量,在配置GTM容器时可以灵活使用。

Promotional Banner
ecommerce.promoClick.promotions[n].id
ecommerce.promoClick.promotions[n].creative
Products
ecommerce.detail.products[n].id
ecommerce.detail.products[n].name
ecommerce.detail.products[n].brand
ecommerce.detail.products[n].variation
ecommerce.detail.products[n].category
ecommerce.detail.products[n].price
ecommerce.detail.products[n].position
ecommerce.detail.products[n].list
google_tag_params.ecomm_pagetype
google_tag_params.ecomm_prodid
google_tag_params.ecomm_rec_prodid
Cart
ecommerce.add.actionField.id
ecommerce.add.actionField.step
ecommerce.currencyCode
ecommerce.add.actionField.coupon
ecommerce.add.actionField.couponDiscount
ecommerce.add.actionField.tax
ecommerce.add.actionField.shipping
ecommerce.add.actionField.shippingMethod
ecommerce.add.actionField.subTotalIncludeTax
ecommerce.add.actionField.revenue
google_tag_params.ecomm_rec_prodid
Transaction
ecommerce.purchase.actionField.id
ecommerce.purchase.actionField.step
ecommerce.currencyCode
ecommerce.purchase.actionField.coupon
ecommerce.purchase.actionField.couponDiscount
ecommerce.purchase.actionField.tax
ecommerce.purchase.actionField.shipping
ecommerce.purchase.actionField.shippingMethod
ecommerce.purchase.actionField.subTotalIncludeTax
ecommerce.purchase.actionField.revenue
ecommerce.purchase.actionField.paymentMethod
ecommerce.purchase.actionField.date
ecommerce.purchase.products[n].id
ecommerce.purchase.products[n].name
ecommerce.purchase.products[n].variation
ecommerce.purchase.products[n].brand
ecommerce.purchase.products[n].category
ecommerce.purchase.products[n].price
ecommerce.purchase.products[n].quantity
Transaction (Billing Address)
ecommerce.purchase.actionField.city
ecommerce.purchase.actionField.region
ecommerce.purchase.actionField.country
ecommerce.purchase.actionField.postalRegion

发表评论